Merchandise branding

Your logo, on your garments, done properly.

Bring us caps, polo shirts, reflector jackets, uniforms or team kit and we brand them. Four methods, each suited to a different garment, artwork and quantity. Every job is quoted on its own specification, so pick the method that fits and send us the brief.

Choose a method

Four methods, side by side.

The right choice usually comes down to three things: what the garment is made of, what colour it is, and how many pieces you need.

Comparison of merchandise branding methods, what each suits, how each is priced, and the main limitation of each
MethodWhat it isPriced byWatch out for
EmbroideryThread stitched into the fabric. The most durable and the most premium looking option for corporate wear.Stitch count, number of positions, and quantityNot suitable for photographs, gradients, or very small text
Screen PrintingInk pushed through a mesh screen, one screen per colour. Unbeatable on cost once the quantity is high.Number of colours multiplied by quantitySet-up per colour makes small runs uneconomical
Heat Transfer & DTFArtwork printed or cut, then heat pressed on. Full colour on any garment colour, with no screen set-up.Print size, positions, and quantityLarge solid prints can feel heavy on the fabric
SublimationDye turned to gas and bonded into polyester. Zero feel on the fabric, but it needs a white or light polyester base.Coverage area, product type, and quantityPolyester only, light colours only, and it cannot print white

What each method is for.

Embroidery

Stitched logos on caps, polo shirts, uniforms and workwear. Bring your own garments or send us the brief, and we quote on your exact specification.

  • Caps, bucket hats and visors
  • Polo shirts and corporate uniforms
  • Workwear, overalls and jackets
  • Fleece, hoodies and sweatshirts
Embroidery details and pricing factors

Screen Printing

The most economical way to brand a large run. Ink pushed through a screen, one screen per colour, priced so the cost per piece falls as the quantity climbs.

  • Bulk t-shirt runs for campaigns and events
  • Staff and team uniforms in volume
  • Church, school and SACCO merchandise
  • Political and awareness campaign wear
Screen Printing details and pricing factors

Heat Transfer & DTF

Full colour artwork printed onto film or cut from vinyl, then heat pressed onto the garment. The method that handles reflector jackets, dark workwear, bags and short runs.

  • Reflector jackets and hi-vis vests
  • Workwear, overalls and safety wear
  • Dark and strongly coloured garments
  • Short runs and one off pieces
Heat Transfer & DTF details and pricing factors

Sublimation

Dye that becomes part of the fabric. Nothing sits on top, so there is no weight, no cracking and no peeling. The right method for polyester jerseys, sportswear and mugs.

  • Sports jerseys and team kit
  • All over printed garments
  • Polyester sportswear and training tops
  • Mugs, bottles and poly coated hard goods
Sublimation details and pricing factors

How we quote

Why there is no price list.

A logo on twenty caps and the same logo on five hundred t-shirts are completely different jobs, with different machines, set-up and material. Publishing one rate would make it wrong for almost everybody. Instead each method page explains the factors that move its price, so you can send a brief we can quote accurately and adjust it if you need to hit a budget.

Tell us the job

The garment, the quantity, where you want it branded and roughly what size. Send your artwork if you have it.

We confirm the method

We check the fabric and artwork will work, and tell you if a different method would give a better result or a better price.

You get a firm quote

A price for your exact specification, so there are no surprises once the job is on the machine.

FAQs

Merchandise branding questions

Can I bring my own garments to be branded?

Yes. Most of this work is decoration on items the customer supplies, whether that is caps for embroidery, reflector vests for heat transfer, or polo shirts for either. Send a sample or the exact product details first so we can confirm the fabric and position will work.

Which branding method should I choose?

It depends on the garment, the artwork and the quantity. Embroidery suits caps, polos and uniforms and lasts longest. Screen printing is cheapest for large runs of the same design. Heat transfer handles dark garments, reflector jackets and short runs. Sublimation is for white or light polyester such as jerseys, and for mugs. Send us the job and we will recommend one.

How much does merchandise branding cost?

There is no fixed price list, because the cost depends on the method, the artwork, the number of positions and the quantity. Each method page sets out exactly which factors move the price, so you can send a brief we can quote accurately. Contact us with your specification for a firm figure.

Do you brand reflector jackets and safety workwear?

Yes. Reflector jackets and hi-vis workwear are branded using heat transfer, because the design normally includes white and the garment is a strong colour. Sublimation cannot do this, as it has no white ink and needs a light base.

Can you supply the garments as well?

Tell us what you need and we will confirm what we can source for your order. Many customers supply their own items, and we also brand products from our shop range.