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Paid ads.
Managed with purpose.

Google Ads, Meta Ads, TikTok Ads and email campaigns. Our Nairobi team plans, builds and manages campaigns for businesses in Kenya and beyond, from the first brief to ongoing optimisation.

Strategy, creative, account management and measurement. A clear scope for your business.

Black paid advertising strategist planning search, social and video campaigns on a laptop

Google Ads

Facebook & Instagram Ads

TikTok Ads

Email marketing

Mocky Digital branded apparel displayed in search, social feed and vertical video ad mockups

Creative that earns the next click.

A campaign needs more than a budget. We shape the offer, write the ad copy and plan visuals for the placement, from a search headline to a short-form video hook.

We test different messages and creative directions, review what brings relevant interest, and carry those findings into the next round. The landing page and follow-up need to support the same promise.

Need a campaign landing page?

Give the conversation a follow-up.

Email campaigns, lead nurture and focused B2B outreach that fit your sales process. We help with audience segments, useful messaging, sequence planning and the handover when someone replies.

  • Newsletter and promotional email campaigns
  • Lead-nurture and pre-sales email sequences
  • Researched, relevant cold email outreach
  • CRM segmentation, automation and reply routing
  • Sender setup, deliverability and suppression review

We review the list source and outreach permissions before launch, and keep unsubscribe and suppression settings in place across follow-ups.

Black email campaign specialist reviewing a branded newsletter and an email follow-up sequence

Your accounts stay yours.

We work through approved account access. Account ownership, billing and permissions are agreed before campaign work starts.

Budget and fees are separate.

Media spend is planned separately from campaign management, creative production and any email or landing-page work.

Measure the business action.

The reporting plan follows the agreed goal: enquiries, qualified leads, purchases or another meaningful action.

From account review to ongoing management.

01

Understand the offer

Your audience, market, offer, margins, sales capacity and campaign goal shape the brief.

02

Build the foundation

Review account access, tracking, campaign structure, creative and the destination page.

03

Launch with a plan

Agree the budget and approvals, check the journey and put the campaigns live.

04

Test, review, refine

Review spend, lead quality and creative, then explain the changes and next priorities.

Know what the work includes.

We quote for the channels, campaign complexity, creative volume, measurement and follow-up your business needs. No generic package built around services you do not use.

Account & campaign management

Campaign setup, targeting, budget pacing, ad reviews and agreed optimisation work.

Creative & landing-page direction

Ad copy and creative testing, with clear recommendations for the page or form receiving the traffic.

Tracking & reporting

An agreed measurement plan, reporting on campaign activity and results, and clear next actions.

Email & CRM scope

Campaigns, outreach or nurture sequences, with list segmentation, reply routing and reporting agreed separately.

Paid ads & email questions.

Which advertising platforms do you manage?

We manage Google Ads, Meta advertising across Facebook and Instagram, and TikTok Ads. We recommend the channel mix after reviewing your offer, audience, budget and sales process. You do not need to run all three.

Do you manage organic social media or grow followers?

This service focuses on paid advertising and email campaigns. It covers campaign strategy, account management, ad creative, measurement and optimisation. Organic posting calendars and follower-growth management are outside this service.

Is the advertising budget included in your management fee?

Advertising spend and our management fee are separate. We agree the campaign scope, creative requirements and management work before quoting. Platform spend is planned separately around the campaign objective and your budget.

Can you work with our existing ad accounts?

Yes. We review the current setup and work through approved account access. Your accounts stay under your control. If a new setup is needed, we agree ownership, access, billing and measurement before launch.

Do you handle email marketing and cold email outreach?

Yes. We plan email campaigns, lead-nurture sequences and relevant B2B outreach. The scope can include audience segmentation, copy, automation, reply routing and deliverability review. We review list sources and outreach permissions, and preserve unsubscribe and suppression settings.

What do your reports include?

Reports connect spend and campaign activity to the agreed goal. Depending on the setup, we review enquiries, qualified leads, purchases, cost per result and creative performance, alongside what we tested and what we recommend next.

Can you guarantee a number of leads or sales?

No fixed lead, sales or return figure is guaranteed. Results depend on the offer, market, budget, creative, website and sales follow-up. We agree the measurement plan and use campaign evidence to guide improvements.

Do you work with businesses outside Kenya?

Yes. We are based in Nairobi and work remotely with businesses in Kenya and abroad. We agree the target markets, audience, communication and campaign scope for each account.

Let’s plan your next campaign.

Tell us what you sell, who you want to reach and what is happening in your ad accounts today.

Send your campaign brief

Let’s talk about paid advertising.

Tell us what you need and the next decision you want help with. Your enquiry goes to the team handling this service.

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