A website partner logos brief explains which organisations may appear on a business website, what relationship each display represents and who keeps the information accurate. A strip of familiar logos can make a strong visual impression, but the design should never imply an endorsement, accreditation or customer relationship that the business cannot substantiate.
When planning website development in Kenya, prepare the evidence and approval record before asking a designer to fill a logo grid. This guide focuses on relationship labels and asset publication. Its examples are illustrative planning decisions, not claims that Mocky or any named organisation has a particular partnership.
Define the relationship before choosing the heading
List the organisations the business wants to show and describe the actual connection in a sentence. A supplier, a technology used by the team, a previous customer and a formal programme membership are different relationships. They should not automatically sit under one heading labelled trusted partners.
Choose section labels that match the evidence. If the list contains different relationship types, separate them or explain the distinction beside each entry. A visitor should not need access to an internal contract to understand what the website is claiming.
Ask the responsible business owner to approve the description. The designer can organise the content and suggest clearer language, but should not turn a software subscription into a strategic partnership. If the relationship cannot be described accurately in public, leave the item out until the owner resolves the question.
Build a publication register with real approval
For each proposed entry, record the organisation name, relationship description, source of authority to display it, approved asset and approval owner. Keep the supporting evidence in the business's controlled records rather than publishing private correspondence on the website.
Record any conditions attached to the display. The source may provide an approved link, required wording or a limited period of use. Do not assume that finding a logo through an image search grants permission to use it in a commercial relationship section.
This is an operational approval worksheet, not a legal opinion on trademark use. Where permission or contractual interpretation is unclear, the business should obtain suitable advice. The practical requirement for the web team is an explicit decision and a reference to the approved source, not a request to guess what another organisation would accept.
Request the appropriate supplied artwork
Obtain assets from the authorised organisation or its approved brand resources. Record which version is intended for a light background, dark background or restricted space. The aim is to reproduce the supplied mark accurately, not to redraw it from a screenshot because the layout needs a different shape.
Ask the designer to demonstrate realistic logo proportions. A tall symbol and a wide wordmark may need different available space while still appearing balanced. Stretching every image into the same rectangle can distort the artwork and make the finished section look careless.
Use the website image content brief for the wider asset handover. The relationship register adds the reason an organisation is being shown and the authority for that particular placement. Keep both records aligned when a supplied image is replaced.
Make labels and links understandable
Decide whether each logo is simply informative or opens another page. If it is a link, identify the intended destination and explain what the visitor will find there. A badge linked to a relevant membership record has a different purpose from a link to a general company homepage.
W3C's functional images tutorial explains that text alternatives for linked images should communicate their purpose. Ask the developer to review the logo link in context, including nearby visible text, rather than applying the same generic description to every image.
Do not rely on a hover effect to reveal essential relationship information. A person using a phone or keyboard should be able to understand the section too. Include the relationship label in an appropriate readable form, and evaluate the resulting controls through the project's agreed accessibility review.
Avoid turning the grid into an unsupported claim
Review the heading, introduction and layout together. Even accurate individual assets can create a misleading overall impression if placed under an exaggerated heading. Terms such as certified, endorsed and preferred should have a specific, approved meaning before they appear in public content.
Do not add performance claims because a familiar organisation is displayed. A technology logo does not establish a customer's results, the team's certification or the quality of a particular project. Explain the factual relationship and leave unsupported conclusions out of the copy.
If the page needs evidence of completed work, use a properly approved case study rather than treating a logo as the entire proof. The testimonial approval brief covers a separate process for customer statements. An approved logo does not automatically authorise a quotation attributed to that organisation.
Choose placement around a reader's task
Decide why the section belongs on a particular page. It might help explain the business's supply network, available technology experience or membership context. Place it where that information supports the reader, rather than repeating the same strip above every enquiry form.
Review the number of entries with actual content. A short approved list can be more useful than a large grid assembled from uncertain historical relationships. Do not add empty slots or sample logos merely to make a design appear established.
On service pages, keep the main offer and next step clear. Someone seeking a quotation should still understand which service the business provides and how to enquire. The logo section should not become a substitute for explaining scope, responsibilities or the evidence relevant to that purchase decision.
Test actual assets across page sizes
Use the real approved files in the review, including long names and uneven logo shapes. Check whether small lettering remains readable and whether the section introduces unnecessary horizontal scrolling. A tidy placeholder grid is not evidence that the final assets will work on a narrow phone screen.
Test linked and unlinked entries separately. A visitor should not have to tap every logo to discover which ones are interactive. Ask the developer to show keyboard focus, link purpose and destination handling, including what happens when an external page is unavailable.
Also review image loading failures. The page should retain a meaningful relationship label or other suitable context if a file cannot load. Do not let a failed decorative asset hide the name of the organisation or make the surrounding content impossible to interpret.
Plan expiry and corrections at handover
Give the business a maintained list of where each asset appears. An item may exist on the homepage, a service page and a downloadable profile. A relationship ending can require updates in several places, even if the website editor only shows one visible grid.
Name the person who receives corrections and checks time-limited approvals. Record how staff request removal or replacement without circulating unapproved new artwork. The review should also cover the linked destination, which may change independently of the image file.
Include the register in the website handover checklist. Before requesting a website quotation, provide the expected number of relationship types, approved entries, link requirements and maintenance owner. That helps the team scope an accurate content feature rather than merely quote for a row of pictures.
Frequently asked questions
Can we use every supplier logo on our website?
Do not assume so. Confirm the relationship, applicable display conditions and the business's authority to publish each entry before design approval.
Should all logos link to external websites?
No. Choose links according to their purpose. Make the destination and relationship understandable rather than adding links automatically.
Can a designer make the logos the same size?
A designer can balance their presentation while preserving proportions and supplied brand requirements. Equal rectangles should not mean stretched artwork.
Who should maintain the section?
Assign a business owner for relationship accuracy and an editor for approved updates. Both responsibilities belong in the handover record.
